In 1932, the first Tiger beer was born in the joy of the founders with a mission of ""Introducing the quintessence and dynamic excitement of Asia to the world"" through an finest quality beer. Today, Tiger is the No. 1 premium beer brand in Asia. Going along with that, Vietnam is one of the most popular Tiger markets.
With the spirit ""Awake Your Courage"", Tiger has inspired millions of young Vietnamese to overcome all barriers to conquer new challenges in their lives.